Terms and Conditions ‘Bugaboo The One Campaign‘ ("Terms and Conditions”)


  1. These Terms and Conditions apply to the ‘Bugaboo The One Campaign’ (“the Campaign”). By entering the Campaign, participants expressly agree to be bound by these Terms and Conditions. However, the Campaign shall be void where prohibited by law.

  2. The Campaign is organized by Bugaboo International BV, Paasheuvelweg 9, 1105 BE, Amsterdam, Netherlands (“Bugaboo”), as part of a promotional campaign for the Bugaboo Cameleon3, called The One.

  3. The Campaign is open to residents of all countries, aged 18 and above.

  4. Bugaboo® reserves the right to verify the eligibility of all participants.

  5. By entering the Campaign, you become a participant (“Participant”). The Participant hereby warrants that all personal details submitted by him/her are true, current and complete and that the e-mail address and phone number he/she submits are accurate and valid.

  6. Employees of Bugaboo, including their relatives, agents and people connected with the creation or administration of the Campaign are not eligible to take part in the Campaign. Bugaboo reserves the right to verify the eligibility of all Participants.

  7. By entering the Campaign, the Participant also warrants that it will observe a polite attitude and will not post on any of the Bugaboo social network pages any comments or content that would be insulting, offending or contrary to law. Any such comments will immediately be deleted.

  8. Bugaboo, in its absolute discretion, reserves the right to disqualify any Participant if it has reasonable grounds to believe the Participant has breached any of the Terms and Conditions, has cheated or does not meet any of the Terms and Conditions. Or any applicable laws or any other regulation, guideline or community standard.

The Campaign:

The Campaign will be open for Participants from 9:00 am (Central European Time) on 18 February 2016 until 31 December 2016, 11:59 pm (Central European Time) (“Campaign Period”). Submissions received after this time and date will not be taken into account.

You can participate in the Campaign by:

(i) surfing to theone.bugaboo.com and uploading a photograph or story there which shows/describe ‘why your Bugaboo® stroller is the one for you’ (the “Photo or Story”);


(ii) uploadingthePhotoorStoryonFacebook®orTwitter®usingyourown-public-account, AND adding the link #bugabootheone to the Photo or Story.


(iii) uploading the Photo on Instagram® using your own - public- account, AND adding the link #bugabootheone to the Photo.

Please note that your Photo and/or Story shall not be eligible for the Campaign if it is not placed on a public account on Facebook®, Twitter® or Instagram® or theone.bugaboo.com directly (e.g. a photo uploaded on Facebook® is not eligible).

There are no restrictions to the amount of Photos or Stories that a Participant can submit.

By uploading the Photo and/or Story and adding #bugabootheone, you allow Bugaboo to use the Photo and/or Story on theone.bugaboo.com, where it will be included as part of an Endless Stroll (the “Stroll”) of Photos and Stories of Participants.

Bugaboo will moderate the Campaign and reserves the right not to accept or publish any Photos and/or Stories of Participants that do not comply with the Terms and Conditions.

There is no purchase requirement to enter the Campaign other than the usual Internet connection charges payable to the Participant’s service provider and/or Telephone Company.

The Campaign is in no way sponsored, endorsed or administered by, or associated with, Facebook®, Twitter® or Instagram®. Facebook®, Twitter® or Instagram® are not responsible to entrants in respect of any aspect of this Campaign.

If a Participant wishes to withdraw its submitted Photo and/or Story, the Participant can send an email to theone@bugaboo.com with the request to withdraw its Photo and/or Story from the Stroll.

Intellectual Property Rights:

All intellectual property rights to the Campaign are and will be owned by Bugaboo.

For any Photo or Story submitted by Participant by uploading through theone.bugaboo.com or by adding #bugabootheone, the Participant warrants that:

  1. it is the sole owner and author of the Photo and/or Story and its copyrights;

  2. the Photo and/or Story is original and not subject to any third-party rights;

  3. each recognizable person and/or child depicted in the Photo and/or Story has granted permission (in case of a person under 18, the parent/guardian on behalf of the child) to be portrayed as shown and that they have been informed of the Campaign.

  4. the Photo and/or Story does not contain any unauthorized, threatening, hatred-inciting, false, misleading, abusive, harassing, defamatory, vulgar, obscene, scandalous, inflammatory, pornographic or profane content.

  5. it does not violate the Terms and Conditions or any applicable laws or any other regulation, guideline or community standard;

  6. the Photo and/or Story contains no unsolicited or unauthorized promotions, political campaigning, advertising, or any other form of solicitation.

The Participant grants to Bugaboo and its designees an irrevocable, royalty-free, non-exclusive, worldwide perpetual license to use the Photo and/or Story submitted by such Participants, in whole or part thereof, also in an edited form, for promotional and marketing purposes in relation to the Campaign in any manner whatsoever, including print, broadcast and internet, without further reference and free of charge.


  1. By taking part in the Campaign, the Participant accepts that unforeseen technical problems linked to the use of computer networks may arise, including problems when connecting to the Internet. Bugaboo cannot accept any responsibility for any damage, loss, injury or disappointment suffered by any participant entering the Campaign. Bugaboo is not responsible for any problems or technical malfunction of any telephone network or lines, computer Wi-Fi systems, servers, or providers, platforms and/or platform operators, computer equipment, software failure of any email or entry to be received on account of technical problems or traffic congestion on the Internet, telephone lines or at any web site, or any combination thereof, including any injury or damage to Participant’s or any other person’s computer or other mobile device related to or resulting from participation in the Campaign.

  2. Bugaboo gives no warranty or guarantee in relation to the Campaign.

  3. To the fullest extent permissible by law, Bugaboo excludes liability for all loss, damage or claim arising as a result of the Participant’s entry into the Campaign.

Data protection and publicity:

  1. Bugaboo reserves the right and the Participant expressly agrees that Bugaboo may use the (social media account) name of the Participant and/or their entry content in connection with the Campaign. Use may include the Internet, such as the website of Bugaboo, its social network pages including Facebook®, Twitter®, Instagram®, Flickr®, YouTube®, Pinterest® etc. and all Photograph, publicity, magazines, catalogues or the likes.

  2. By participating in this Campaign, the Participant will only be providing detailed information to Bugaboo. Bugaboo will store participant’s entry details in connection with this Campaign solely for the purpose of Campaign administration, unless Participants have given permission for additional use.


  1. Bugaboo reserves the right in its sole discretion to cancel the Campaign and/or to amend the Terms and Conditions at any time and without prior notice. The last amendment was made on 31 October 2016.

  2. In the event of any dispute regarding the Terms and Conditions, conduct, results and all other matters relating to the Campaign, the decision of Bugaboo shall be final and no correspondence or discussion shall be entered into.

  3. If at any time one or more of the provisions of these Terms and Conditions is held to be invalid or unenforceable, such provision shall be struck out without affecting the remaining provisions.

  4. The Terms and Conditions shall be governed by and construed in all respects in accordance with the laws of the Netherlands.